Last month, I discovered an online wine club, Club W. I have purchased wine club subscriptions in the past from different vendors, but Club W impressed me immediately.
Here’s why I like it so far:
1. Club W asks about taste preferences.
Club W provides a quick, six question survey called a “Palate Profile” to assess taste preferences. Answers help to generate recommendations.
2. The Club W site uses little lingo or jargon.
I know a little bit about wine, but am by no means an expert. I have a read a few books on wine. I have gone to wine tastings, wine festivals and wine pairing dinners. I have learned some of the wine jargon. I have learned some of the wine rules. However, I find the jargon and the rules weigh me down when I select wine. Club W recommendations are presented with text descriptions and video descriptions. Very little jargon is used, but when it is used, a hyperlink of the term leads to an easy to understand definition. Continue reading